For most of us the fashion world can feel so exclusive and an elite league of its own that it is almost impossible to imagine being a part of it. However, social media appears to be changing that - helping bring us into this world as we start to see elusive luxury brands taking us behind the scenes, offering exclusive looks at the seasons hottest trends before they hit the runway and engaging our thoughts on it all. Fashion magazine Elle is taking its Facebook fans a step further into their world, by inviting them to help style a photo shoot for their December issue. The Facebook app created by Elle and Milyoni features videos of Joe Zee, the magazine's creative director discussing elements of the fashion shoot, including theme, model, clothing and accessories. Fans can then select their preferred options and the one receiving the most votes will be featured in the photo shoot. Before the shoot wraps, fans will be encouraged to create their own Pinterest boards inspired by the shoot or stage their own photo shoots and post them to Instagram.
By synthesizing their fans feedback online and incorporating it into a major offline showcase, Elle has just become one of my favourite fashion sources on the social media scene. Who are your favourites? Source: AllFacebook
