Brands: Filling in the Blanks

Break down the elements of branding and it can reveal that the whole is not essentially greater than than the sum of its parts. Andrew Miller gets it. He too is a branded citizen who seems to enjoy discovering the power of branding on his tumblr blog, Branded Spirit. For 100 days he will be uploading images of  branded items painted white, stripped of their visual identity and presented in their purest forms. What we can take away from this exercise is how conditioned we are to these visual queues that our subconscious will fill in the blanks for us. Read More Trend Hunter