The startup, Wingsplay, is offering to pay you for sharing ads on your social networks. The idea behind it lies in the principles of social media usage, in the sense that we share only what we feel would be of value to our network whether that be based on its entertainment, newsworthiness or relevance. Our networks learn to trust our recommendations and with that trust comes a certain amount of influence, which Wingsplay is willing to reward you for.
What does that mean for advertising infiltrating our online playgrounds?
Web advertising is constantly raising the bar of creativity, simply because if it's not interesting, it's not seen. With the concept behind Wingsplay, less remarkable advertising could end up in our newsfeed, appearing to have been recommended by a friend. However, according to Wingsplay, so far this has not proved to be the case, with most users choosing to share only the content they actually like. Can't say I am suprised, as it is our online reputation at stake and where would our influence be without trust? Read More Mashable
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