Seen the iconic red star pop up on your Facebook news feed lately? It all forms part of Heineken, the maker of one of the most valuable global brands, social media strategy to build brand awareness with a younger generation of consumers. As Europe's age graphs take a dive, Heineken has been looking at the upswing in emerging economies. To target this group Heineken recently launched an advertising partnership with Google for worldwide digital campaigns on YouTube and mobile phones. (Mobile internet being the dominant form of internet access in developing countries). Read More on Heineken's strategy at INSEAD.
A recently launched campaign in South Africa involves Heineken, the worldwide sponsor of the UEFA Champion's League, challenging football fans to a virtual shootout through an innovative Facebook app. The winner each week will be treated to a VIP experience at the Heineken Star Final, where they can watch a live screening of the UEFA Champion's League Final Munich 2012 in comfort and style. Source: Ideate
A recently launched campaign in South Africa involves Heineken, the worldwide sponsor of the UEFA Champion's League, challenging football fans to a virtual shootout through an innovative Facebook app. The winner each week will be treated to a VIP experience at the Heineken Star Final, where they can watch a live screening of the UEFA Champion's League Final Munich 2012 in comfort and style. Source: Ideate
No comments:
Post a Comment