While the film stars may have left, in about 5 days Cannes is about to come alive again with some of the worlds most creative minds coming together for the Cannes Lions festival, a renowned celebration of creativity in communication. And witnessing the intense level of hype marketing and communication that goes into ensuring films are a box office hit these days, makes this event possibly more prominent than a celebration of film stars?
More importantly, this year's festival is a reflection of the changing landscape of communications. And in case you needed any further confirmation this year's event marks the significant shift to mobile communications with the addition of Mobile, Branded Content and Entertainment Lions. You will also notice that fewer than half the entries in Adweek/Leo Burnett's Cannes Predictions are traditional commercials. The rest? Music videos, Facebook apps, mobile-commerce technologies... My personal favourite, the Carling Black Label: "Be the Coach campaign", for providing their core market with the platform they have all been waiting for. There a couple of reasons why this campaign is deserving of your eyeballs and a post of its own to follow. Source: Adweek
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