How a Brand Becomes The Talk of a Nation

We spoke about this before at Branded Citizen When Brands Hijack the News - satirise; poke fun at; ride in the wake of, whatever you want to call it; this ingenuity can result in a whole lot of free press coverage for a brand that nobody in the boardroom is going to complain about when they see the numbers. If you are Nando's this is not unfamiliar territory. In my last post I paid tribute to Nandos latest Diversity campaign, which tackled the present topic of Xenophobia in South Africa, which, since then, has been stirring up feathers with local broadcasters to the point that the TV commercial was banned for being potentially offensive and trivialising the subject of Xenophobia. In the process garnering Nando's more press coverage than the actual commercial itself. And today Nando's made the announcement that they are determined to fight these allegations, arousing another round of publicity as the news media continue to follow and stir the nations conversation with Nando's at the centre of it all. Source: 2oceansvibe