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Showing posts with label mobile app. Show all posts
Showing posts with label mobile app. Show all posts

Wednesday, April 11, 2012

Building Customer Loyalty in a Mobile Generation


Berlin is a city heaving with creative talent. Now combine that with its high-tech society and the innate German quest for efficiency and you have the platform for some pretty innovative ideas.The NextBerlin conference, taking place next month, is a highlight of Europe's largest festival of the digital scene and it is here that these ideas have a chance to be showcased. Startup companies are encouraged to apply for the NEXT Start-up Pitch, where their ideas will be presented and voted on to become one of the finalists. Finalists will be invited to pitch their ideas live on stage to an international crowd of opinion leaders.

10stamps is one such idea that particularly stood out for meHere is their pitch:

10stamps is going to revolutionize the interaction between businesses and their customers. 10stamps is a mobile application that puts paper-based loyalty cards – on mobile phones. The benefits for users are obvious: Instead of having to carry many different stamp cards in your pocket you can store any number of loyalty cards on your mobile phone. You can also receive news about your favorite businesses (e.g. current lunch menu, seasonal specials, loyalty deals). The main benefit for the businesses is to strengthen customers loyalty, but in a more simple and powerful way. With a variety of premium features, 10stamps can be the major marketing activity of local businesses in the future.

If you think this is a revolutionary idea then simply click here to VOTE

Tuesday, April 10, 2012

Why Facebook Bought Instagram for $1 Billion


While some Instagram hipsters are not too pleased with this news owing to Facebook's rather chilled privacy policy and profiteering ways, this deal made good business sense for strategic reasons more than instant money-making. At its core, Facebook is a photo-sharing site, which makes the hugely-popular photo sharing app, Instagram, a strong competitor, especially with social networking growing around the filtered images uploaded on user's accounts. To date those user accounts stand at 30 million+.

Secondly, while Facebook's mobile app leaves a lot to be desired, Instagram's strength lies in its user-friendly mobile app running on both iOS and, as of last week, Android devices. And have you seen the exploding growth of mobile worldwide? At the end of 2011 there were 6 billion mobile subscriptions with 472 million being smartphones and that figure is expected to grow by 25% in 2012 (IDC.com). Read More TechCrunch