From grabbing the attention of Coke to the world, that young designer who we spoke about here before, has helped Ogilvy Shanghai nab the Grand Prix award for Outdoor at the Cannes Lions festival. Proving that in a category featuring break-through technology ideas - a simple graphic can still hold its own. " The ["Coke Hands"] billboard is a lovely expression of the brand's philosophy; it's so simple, but embodies a deep meaning," said jury president Lo Sheung Yan.
Mercedes-Benz "The Invisible Drive" also won a Grand Prix for outdoor; it has used technology purposefully to communicate a clear message: the car leaves no trace. If you haven't seen it yet, you need to watch this. Source: AdAge
