Brilliant Example of Linking Social Media with the Real World: Nokia Gift Machine

For a mobile phone giant who has been falling out of touch with its consumers, and more accurately with its brand purpose, "Connecting People"; this is one step in the right direction to re-connect. The Nokia Gift Machine recently opened in Dubai's Mall of the Emirates and resembles a vending machine, except instead of money, users need to check-in on Foursquare to receive instant prizes, from movie tickets, chocolates and accessories to Nokia handsets. The gifts are also providing interesting marketing opportunities for their trade partners. And knowing Dubai I'm sure we can expect some luxury items to start rolling out. The Nokia Gift Machine was created by social agency 1000heads. " Nokia came to us with a specific challenge - to inspire people with a new and innovative way to blend social media and the real world" said Mike Rowe, CEO of 1000heads. Nicely played Nokia, nicely played. Source: brandchannel

Dubai Residents Get Pizza at the Push of a Button

As a resident of Dubai, there is one thing that we cannot complain about - the abundance of dining options and the fact that if these outlets do not offer a delivery service, they are practically off the consumer's radar. Placing that delivery order can be another story. With a metropolitan city like Dubai, the language misunderstandings are commonplace. At times with hilarious results. When it comes to food, not so much, which is why I think Red Tomato, an Italian restaurant, has just solved that first world problem with the V.I.P fridge magnet. Connected to the internet via Bluetooth, one press on the fridge magnet and your preset order is sent. You will then receive the confirmation SMS and wait for your favourite pizza to arrive. Read more Mashable