Brilliant Example of Linking Social Media with the Real World: Nokia Gift Machine

For a mobile phone giant who has been falling out of touch with its consumers, and more accurately with its brand purpose, "Connecting People"; this is one step in the right direction to re-connect. The Nokia Gift Machine recently opened in Dubai's Mall of the Emirates and resembles a vending machine, except instead of money, users need to check-in on Foursquare to receive instant prizes, from movie tickets, chocolates and accessories to Nokia handsets. The gifts are also providing interesting marketing opportunities for their trade partners. And knowing Dubai I'm sure we can expect some luxury items to start rolling out. The Nokia Gift Machine was created by social agency 1000heads. " Nokia came to us with a specific challenge - to inspire people with a new and innovative way to blend social media and the real world" said Mike Rowe, CEO of 1000heads. Nicely played Nokia, nicely played. Source: brandchannel

World's First Interactive Growing Billboard

Like beards? Bronx does. Makers of the manliest footwear together with their Creative Marketing agency, Bletchley Park have created the world's first interactive billboard as a part their  latest campaign centered on 'manovation'. Along with brilliantly executed Facebook integration. 

Strategically located in Cape Town's city centre, the billboard displays a guy with stubble that grows with every Like of the Bronx Facebook page until he is 'Man Enough'. More Likes = More Beard. And if you got time on your hands, you can also watch it grow in real time with their webcam. This is the kind of creative integration of traditional and social media that will lead the way. You also need to do yourself a favour and check out their manly website. Its a treat.