Amex Launches SMS-interactive Billboard

If you enjoyed the post on the world's first interactive growing billboard for Bronx shoes, you might be interested to see what Amex is doing to interact with its customers through the previously one-way communication tool - the billboard. Placed in main London terminal train stations, the billboards invite passerbys by to send an SMS with their name to the "London's Inside Tip Generator" and in response a personalised message will appear on the billboard offering tips about activities in London. With London 2012 Olympic visitors on their way to London very soon, this is set up to be an effective tool, offering a useful service to travelers and enabling Amex to engage with its customers and deliver the brand's message of offering excellent service, including its access to extensive insider travel information and exclusive deals. Source: BrandRepublic

World's First Interactive Growing Billboard

Like beards? Bronx does. Makers of the manliest footwear together with their Creative Marketing agency, Bletchley Park have created the world's first interactive billboard as a part their  latest campaign centered on 'manovation'. Along with brilliantly executed Facebook integration. 

Strategically located in Cape Town's city centre, the billboard displays a guy with stubble that grows with every Like of the Bronx Facebook page until he is 'Man Enough'. More Likes = More Beard. And if you got time on your hands, you can also watch it grow in real time with their webcam. This is the kind of creative integration of traditional and social media that will lead the way. You also need to do yourself a favour and check out their manly website. Its a treat.