Whipping out your Mac at a coffee shop stirs up a whole round of snap judgement in the room - you're either a creative or tech-savvy entrepreneur; your house is one slick pad, connected by Apple devices; iPhone? obviously. Overall you must be doing pretty well for yourself if you were willing to pay more for a Mac than a cheaper Windows option, right? These branded perceptions of a Mac user may be subjective, but research conducted by Orbitz, has found that Mac users are, in fact, more likely to pay 30 percent more on a hotel room than Windows users. Therefore, in an effort to provide them with better targeted results, Orbitz website is directing Mac users to the more expensive hotel room options. Note: its not showing the same room at different prices, just landing them on the higher quality, higher priced options.
That's the story with Orbitz, but how many other websites have been using this data to narrow higher-end search results for Mac users? And if you have invested more into you laptop, does that really mean you are willing to invest more into other products and services? Source:DigitalTrends
Apple has friends in high places and more cash on hand than California's State revenue, so when it needs their endorsement some of the biggest names in Hollywood are more than happy to help out. Zooey Deschanel and Samuel L Jackson are the latest to lend their star power to promote the Apple iPhone 4S. Watch the ad with Jackson as he turns on the charm for date night thanks to Siri's help in the kitchen.
When the Chief Creative of Ogilvy China knocks on your dorm room, you know you must have done something right. That's just what happened to Jonathan Mak Long, a 20-year-old design student, who got noticed when an image he posted to his blog went viral. That image featured the Apple logo with Steve Job's silhouette in the "bite". If you haven't seen it yet you can check it out here.
Mak was then given this brief from Ogilvy's Chief Creative: "Sharing a Coke", which led to the image you see here of two hands in the shape of Coke's iconic white ribbon passing a bottle. Since its premiere on the streets of Shanghai, the design has captured the attention of Coke's top executives. Designers should take inspiration from this story, which shows really good work does get noticed and nicely rewarded. Though Mak prefers has declined to disclose exactly how much. Source: AdAge
