Twitter has updated its bird mascot, with the company saying the redesigned mark will now become 'the universally recognisable symbol of Twitter'. The new bird will become Twitter's main identity, replacing the former main logo, which was 'Twitter' in bubbled text. Twitter's creative director Doug Bowman (@stop) says the Twitter bird will be used to represent Twitter in all instances, adding, 'There's no longer a need for text, bubbled typefaces, or a lower-case "t" to represent Twitter. The new Twitter bird is a simplified version of the previous bird mascot, and is rendered in a slightly different shade of blue. Source: SaatchiNow
When the Chief Creative of Ogilvy China knocks on your dorm room, you know you must have done something right. That's just what happened to Jonathan Mak Long, a 20-year-old design student, who got noticed when an image he posted to his blog went viral. That image featured the Apple logo with Steve Job's silhouette in the "bite". If you haven't seen it yet you can check it out here.
Mak was then given this brief from Ogilvy's Chief Creative: "Sharing a Coke", which led to the image you see here of two hands in the shape of Coke's iconic white ribbon passing a bottle. Since its premiere on the streets of Shanghai, the design has captured the attention of Coke's top executives. Designers should take inspiration from this story, which shows really good work does get noticed and nicely rewarded. Though Mak prefers has declined to disclose exactly how much. Source: AdAge
