Like beards? Bronx does. Makers of the manliest footwear together with their Creative Marketing agency, Bletchley Park have created the world's first interactive billboard as a part their latest campaign centered on 'manovation'. Along with brilliantly executed Facebook integration.
Strategically located in Cape Town's city centre, the billboard displays a guy with stubble that grows with every Like of the Bronx Facebook page until he is 'Man Enough'. More Likes = More Beard. And if you got time on your hands, you can also watch it grow in real time with their webcam. This is the kind of creative integration of traditional and social media that will lead the way. You also need to do yourself a favour and check out their manly website. Its a treat.
no way that is brilliant!!!! I want to think of something like that for cart horses:)
ReplyDeleteI love this idea. But if you are looking for something on a budget, you could try this :) http://mashable.com/2012/04/11/facebook-strip-for-likes-campaign/
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