Pages

Sunday, August 5, 2012

Volkswagen Street Quest: Pin it to Win it

When you were a kid did you ever play that game where whoever saw a Volkswagen Beetle first got to suprise their driving companion with a punch in the arm, shouting "Punch buggy"? It appears that the guys at Ogilvy Cape Town might have taken some inspiration from this never tiring game with their Volkswagen 'Street Quest' advergame - a Facebook challenge to find and PIN as many Volkswagens as possible on South African roads using a customised Google Street View interface.

The game ran over 4 weeks with each week producing a winner for the most pins. Winners are then set to meet for a real-life Pin-Off at the Grand Final in Cape Town next week. Source: DigitalBuzzBlog