Whipping out your Mac at a coffee shop stirs up a whole round of snap judgement in the room - you're either a creative or tech-savvy entrepreneur; your house is one slick pad, connected by Apple devices; iPhone? obviously. Overall you must be doing pretty well for yourself if you were willing to pay more for a Mac than a cheaper Windows option, right? These branded perceptions of a Mac user may be subjective, but research conducted by Orbitz, has found that Mac users are, in fact, more likely to pay 30 percent more on a hotel room than Windows users. Therefore, in an effort to provide them with better targeted results, Orbitz website is directing Mac users to the more expensive hotel room options. Note: its not showing the same room at different prices, just landing them on the higher quality, higher priced options.
That's the story with Orbitz, but how many other websites have been using this data to narrow higher-end search results for Mac users? And if you have invested more into you laptop, does that really mean you are willing to invest more into other products and services? Source: DigitalTrends
Nice piece and it makes sense. Hadn't crossed my mind. And there's probably a lot of truth in it. Clever marketing or a crass judgment and intrusion to our lives? Nice debate...
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