If you enjoyed the post on the world's first interactive growing billboard for Bronx shoes, you might be interested to see what Amex is doing to interact with its customers through the previously one-way communication tool - the billboard. Placed in main London terminal train stations, the billboards invite passerbys by to send an SMS with their name to the "London's Inside Tip Generator" and in response a personalised message will appear on the billboard offering tips about activities in London. With London 2012 Olympic visitors on their way to London very soon, this is set up to be an effective tool, offering a useful service to travelers and enabling Amex to engage with its customers and deliver the brand's message of offering excellent service, including its access to extensive insider travel information and exclusive deals. Source: BrandRepublic
No comments:
Post a Comment