The Emirates Facebook page was officially launched today. It has been 3 weeks since its soft launch and the page has already racked up 300,000 fans. Occurring in conjunction with the launch of the airlines' new global brand platform "Hello Tomorrow", the page helps build on positioning the brand as an enabler of global connectivity and meaningful experiences.
Facebook is a visual medium where we share photos, experiences, travels and recommendations, therefore the Facebook page will be the ideal social media tool to promote Emirates evolution from a travel brand to a global lifestyle brand. In addition to its ability to facilitate deeper customer engagement, leading to improved customer service, the page will provide a platform for travelers to connect and share their stories, encouraging other users to purchase a ticket heading somewhere new and exotic or sentimental and familiar.
Facebook is a visual medium where we share photos, experiences, travels and recommendations, therefore the Facebook page will be the ideal social media tool to promote Emirates evolution from a travel brand to a global lifestyle brand. In addition to its ability to facilitate deeper customer engagement, leading to improved customer service, the page will provide a platform for travelers to connect and share their stories, encouraging other users to purchase a ticket heading somewhere new and exotic or sentimental and familiar.
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